Marketing Your Food Safety Certification

Food safety certification is no easy undertaking. While there are many reasons to go the certification route, a central reason is market access. Whether you already have a buyer asking for it, hope to gain a new buyer through it, or just want to get ahead of the curve, food safety certification is a useful tool in moving your produce from farm to table. There is a lot more to using this tool than just passing an audit. Once your certification is in hand, how do you communicate it to existing or potential buyers? What types of buyers ask for it? While many guides reference food safety certification, they typically only describe how to get certified, not what happens after. This guide aims to show you how your certification can be a catalyst for growth.