Marketing Your Food Safety Certification

Food safety certification is no easy undertaking. While there are many reasons to go the
certification route, a central reason is market access. Whether you already have a buyer asking for
it, hope to gain a new buyer through it, or just want to get ahead of the curve, food safety
certification is a useful tool in moving your produce from farm to table.
There is a lot more to using this tool than just passing an audit. Once your certification is in-hand,
how do you communicate it to existing or potential buyers? What types of buyers ask for it? While
many guides reference food safety certification, they typically only describe how to get certified, not
what happens after. This guide aims to show you how your certification can be a catalyst for growth.